QUASE

It can't be "ALMOST”.

 At Heinz, there are only two types of tomatoes: the ones that meet our standards to become our ketchups and sauces and the ones that don't. But we take tomato growing so seriously around here, that even the ones we reprove are good as f#@!%. Thinking about that, we came up with “QUASE” (“almost” in Portuguese) - a family of products made with tomatoes that were “almost” good enough to become HEINZ. And ok, they are good… but not as good as HEINZ, of course.

Then, we set up a taste test: QUASE vs. HEINZ—to prove that even our rejected tomatoes are f*cking good. Maybe even better than the competition’s.

//AGENCY:
David São Paulo

//TEAM:
CCO: Pancho Cassis
CCO: Marie Julie Gerbauld
Executive Creative Director: Rogério Chaves, Fabrício Pretto
Creative Director: Renato Simon
Copywriters: Rafael Miessi
Art Directors: Pedro Gettringer