“Rescue Dogz” for Güd
Chiwawa, Daschound, Rotweiler. Let’s be honest, we've all misspelled a pure-bred dog's name at least once in our lives. That's when we found a creative way to use our spelling struggles to drive pet adoption.
AGENCY:
J. Walter Thompson
TEAM:
Executive Creative Director: Cassio Moron, Rodrigo Da Matta
Art Director: Micael Moran
Copywriter: Rafael Miessi
Ilustrator: Dandara Hahn
Motion: Marcus Prado
RECOGNITIONS:
BRONZE | Media | Cannes Lions 2019
BRONZE | Mobile | Cannes Lions 2019
SHORTLIST | Direct | Cannes Lions 2019
BRONZE | Digital | Clio Awards 2019
SHORTLIST | Targeting | One Show 2020
YEARBOOK | Direct | Sao Paulo Creative Club 2019
GOLD | Media | Wave Festival 2019
SHORTLIST | Direct (data) | Wave Festival 2019
SHORTLIST | Direct (digital) | Wave Festival 2019
GOLD | Social Impact / Not For Profit | MMA Smarties Award 2019