"Promise Delivery” for Mercado Livre

Right after winning the Swiss Indoors Basel, João Fonseca publicly revealed he’d made a promise: he would shave his head if he won the title. And since a promise is a promise, Mercado Livre, which had been waiting for the right moment to announce its sponsorship of the athlete, joined the conversation and made the announcement in a way only the fastest e-commerce in Brazil could: by delivering the hair clipper he would use for the cut.

//AGENCY:
GUT São Paulo

//TEAM:
CCO: Bruno Brux, Tiago Abreu
Creative Director: Maurício Dias, Eduardo Nosé
Associate Creative Director: Rafael Miessi
Copywriters: James Döring, Felipe Farah
Art Directors: Mariana Piano, João Siqueira, Diogo Soares, Flavio Salzer