“No Ad” for Pague Menos
In a world where most people seek information and guidance from the internet, even a second’s delay can cost a life when it comes to first aid. That’s why Brazil’s Pague Menos drugstore chain (which owns the world’s largest pharmaceutical retail channel on YouTube with 225,000 subscribers), is launching the unprecedented NO AD initiative, which removes ads from urgent health-related content. (Project under construction)
//AGENCY:
Lew Lara\TBWA
//TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo Da Matta
Creative Director: Marilu Rodrigues
Copywriters: Rafael Miessi
Art Directors: Guilherme Sakosigue, Leandro Bechara