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Playlist Store for YouTube

Every song is on YouTube, from official music videos to covers, to live shows.
And keeping in mind that people in Brazil don't naturally think of YouTube when they want music, we created the Playlist Store. A place where people can browse exclusive video playlists, appreciate unique art covers or simply hang out and enjoy music. 

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  //Agency:  R/GA São Paulo   //My Role:   Idea development and copies (plataform + covers).    //Team:   Creative Director: Paulo Melchiori, Saulo Rodrigues Art Directors: Vicente Silva, Ilan Orengel, Gabriel Berta Copywriters:  Rafael Miessi  //Recognition:  SILVER | Events | Clio Awards 2014 MERIT | Interactive | One Show 2014 FINALIST | Promo | El Ojo de Iberoamérica 2014 FINALIST | Interactive | El Ojo de Iberoamérica 2014 GOLD | Cyber | Wave Festival 2014 BRONZE | Design | Wave Festival 2014 SILVER | Innovation | São Paulo Creative Club 2014 YEARBOOK | Outdoor | São Paulo Creative Club 2014

//Agency:
R/GA São Paulo

//My Role:
Idea development and copies (plataform + covers).

//Team:
Creative Director: Paulo Melchiori, Saulo Rodrigues
Art Directors: Vicente Silva, Ilan Orengel, Gabriel Berta
Copywriters: Rafael Miessi

//Recognition:

SILVER | Events | Clio Awards 2014
MERIT | Interactive | One Show 2014
FINALIST | Promo | El Ojo de Iberoamérica 2014
FINALIST | Interactive | El Ojo de Iberoamérica 2014
GOLD | Cyber | Wave Festival 2014
BRONZE | Design | Wave Festival 2014
SILVER | Innovation | São Paulo Creative Club 2014
YEARBOOK | Outdoor | São Paulo Creative Club 2014