Creating a global ad for Coca-Cola has always been a dream of mine. Now imagine making this dream come true through a partnership between Coca-Cola and Marvel Studios and you will get a glimpse on what it felt like to find out about the opportunity of getting the job. Needless to say that there were lots of sleepless nights, weekends at the agency and discarded drafts involved. Long story short: we did it. And we did it big. A 55-country-audience big, to be precise.